eDataSource has combined its database of millions of unique email campaigns with panel data from more than 800,000 active email accounts.
Key features include:
See the email marketing reach of competitors and partners
Get in depth segmentation analysis of competitors’ campaigns
See how competitors test subject lines and “ramp” or “throttle” campaigns
Identify reach and segmentation of competitors and partners by ISP
Determine the inbox placement of your own email campaigns by ISP
See trends in the inbox placement of competitors and partners
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Reach & Inbox Placement data is provided by a panel of 800,000 active email users.
We are currently tracking over 4,000 sending domains. Additional sending domains can be added by request.
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Reach & Inbox Placement can be viewed overall and also broken out by ISP (Google, AOL, and Yahoo).
The data can be viewed weekly, 90 days, six months and yearly.
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The charts include: 1. Overall Reach 2. Reach by ISP 3. Inbox Deliverability
4. Inbox Deliverability by ISP
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Seeing all of the panel emails allows a marketer to view how their competitors are segmenting emails and on which days they perform the largest email drops.
Underlined emails also have the full creative, redirect data, etc.
Email Reach and Inbox Placement is currently available in EDS Analyst.
