Competitive Intelligence > Actionable Insights
Email coverage includes:

  • Campaign reach and inbox placement
  • Open rates and campaign creatives
  • Advertising and vendor relationships

Campaign Reach and Inbox Placement


eDataSource has combined its database of millions of unique email campaigns with panel data from more than 800,000 active email accounts.

Key features include:

  • See the email marketing reach of competitors and partners
  • Get in depth segmentation analysis of competitors’ campaigns
  • See how competitors test subject lines and “ramp” or “throttle” campaigns
  • Identify reach and segmentation of competitors and partners by ISP
  • Determine the inbox placement of your own email campaigns by ISP
  • See trends in the inbox placement of competitors and partners

Reach & Deliverability Screenshots
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Reach & Inbox Placement data is provided by a panel of 800,000 active email users.


We are currently tracking over 4,000 sending domains. Additional sending domains can be added by request.

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Reach & Inbox Placement can be viewed overall and also broken out by ISP (Google, AOL, and Yahoo).

The data can be viewed weekly, 90 days, six months and yearly.
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The charts include:
1. Overall Reach
2. Reach by ISP
3. Inbox Deliverability
4. Inbox Deliverability by ISP
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Seeing all of the panel emails allows a marketer to view how their competitors are segmenting emails and on which days they perform the largest email drops.

Underlined emails also have the full creative, redirect data, etc.

Open Rates


Leverage eDataSource's panel of 800,000 real consumers to view the open rates of your competitors' top email campaigns.

Over a 7 or 30 day period monitor how many received emails are opened, deleted, and deleted without being opened.

Open Rates used to be an effective way to view the performance of your email marketing campaigns. But recently, Companies have struggled to display open rates as customer's email clients have become more sophisticated in blocking javascript, images or other web-bugs.

eDataSource's panel doesn't suffer from any of these security limitations and we can provide the most accurate open rate information available for your company and your competitors.

Key features include:

  • View how many emails were opened, deleted, and ignored
  • Form comparisons against your competitors’ campaigns
  • Determine how effective and engaging your campaigns are
  • Assess trends through weekly and monthly snapshots


Please contact Sales at 1.800.761.6580 or sign up for a demo.