eDataSource - In the News

Our Netflix Insight Report makes headlines

On Thursday, August 30th, our recently released Netflix Insight Report was mentioned on CNBC’s "The Stock Movers You Missed" segment with the Fast Money team.

Amazon Retail Performance Report

Our Amazon Retail Performance Report is the first in a series of monthly reports on the performance of major ecommerce players. Focusing on the world's largest online retailer, we've estimated performance metrics about Amazon's recent US sales activity in Q2 2012.

eDataSource in the news - April and May 2012

eDataSource's newly developed capability to track ecommerce trends across the industry have generated quite a bit of buzz among various media outlets. eDataSource has utilized its proprietary email analytics capability and panel of 800,000 consumers to provide unique insights into consumer purchasing trends.

eDataSource in the News

With their imminent launch of an eCommerce feature, eDataSource is already establishing themselves at the forefront of the industry with their latest insights resulting in several mentions throughout the online media space.

A Twitter Spy Without the Russian Accent

For now, Email Data Source is an ideal tool for monitoring what other brands are doing on Twitter, and how successful they are from the standpoint of reach – how many people were theoretically exposed to the offer.

Email Data Source last week debuted a Twitter monitoring tool at the Ad:tech trade show in New York

Email Analyst with Twitter puts the social media conversation back in traditional terms marketers understand.

What's in a Retail Email?

With social media presence rapidly becoming a must for online retailers, Email Data Source and Goodmail Systems studied how often retailers were including social media marketing links in their email campaigns.

Marketers Embrace Twitter over Facebook

"Follow me" replacing "friend me"? Facebook may have recently passed MySpace as the most-visited social networking site in the US, but it's facing stiff competition for the attention of social media marketers. By some metrics, Twitter is more popular in the marketing world.

Study: Twitter Most Linked Website in Email

Twitter continues to grow at an impressive rate. According to Email Data Source, Twitter is now the most linked to website in email marketing campaigns. This information confirms what many marketers know - Twitter has become a powerful marketing tool for businesses.

Twitter Most Linked to Social Site in Email Marketing

Email Research Firm Says Now Linked to More than Facebook

Recession Marketing: The Direct Approach

The economy hurts. Sales are down. Morale is low, staff has been cut, and the forecast is bleak. What's a marketer to do?

Email Data Source Nabs $1M On Way To $1.5M

Email Data Source Inc. has secured $1 million of a Series B round targeting $1.5 million to roll out its products for tracking email marketing campaigns.

Mashery Powers New API for "The Nielsen of Email Marketing"

It's a common refrain we hear when talking to customers: "Help me use my APIs to get to market quicker. Give me reporting that is as useful as it is powerful. And tell me you have the infrastructure that saves me the time, expense and headaches of building and managing my own stuff.

Two Free E-mail Deliverability Tools -- ClickZ

While it's not a new topic, e-mail deliverability has taken on even greater importance as more companies look to e-mail as a cost-effective marketing channel in these tough economic times.

Subscribers Rule presents: IMterview with Bill McCloskey of Email Data Source

We’re trying something a bit different today — it’s our first-ever “IMterview,” i.e. an interview conducted entirely via IM (in this case, Facebook IM). We do aspire one day to also branch out into “Twinterviews” (interviews conducted via Twitter) but for now, we will leave those to the professionals. Our first test willing interview subject was the always affable Bill McCloskey, the Chairman, Co-Founder & Chief Evangelist at Email Data Source. The interview was conducted this past Friday while we were both multitasking, hence I was unable to delve into non-email marketing topics like his love of Jazz and the origin of his disdain for They Might Be Giants. Be sure to press Bill for details on both should you catch him at an upcoming conference.

The Future of Email Marketing: Part 1

The panel of email experts we assembled for this series offer good insights to help you meet both of these challenges. That's the good news. The challenge for you as a marketer is this: Are you ready to change the way you do email now and to do the work that's required to help your email program reach its potential?

The True Secret of Successful Email Marketing

If you have attended any conference or trade show on Email Marketing over the last few years, you’ve most likely attended sessions entitled something like: ‘Deliverabilty’, ‘Getting in the Inbox’, and the like. Deliverability, the ability to get your message through the often byzantine gantlet of rules and regulations constructed by the ISPs to keep your message out of the inbox, is a very hot topic.

Email Analyst Review - How to Gain a Competitive Edge

Ever wanted to know how many times your competitors were sending out emails and what their subject lines were — without having to sign up for every one yourself? And then spending countless hours going through them all, charting them and trying to find patterns and differences so you could improve your own newsletter?

What You Can Learn from Other Companies' E-mail Efforts

“For the first time, companies can see how well their campaigns are doing as well as how their industry is doing,” said Bill McCloskey, co-founder and chairman. “They can actually see how they stack up against the competition.”

At Last, The Magilla Marketing List of Top Companies ... Sort Of

Am I the only one who’s tired of publications creating lists of “top” or “fastest-growing” companies, which are then followed by the inevitable round of press releases from the companies on the lists? The releases always go something like this: “For Immediate Release: Crappiest Company to Work for in the World Makes Bankruptcy Week’s Top 100 list of Fastest Growing Companies in the Small Buffalo, NY Suburb of North Tonawanda.”

Raising Presidential Campaign Cash Takes E-mail Form in June

From hard-sell to soft-sell, down-to-earth to hardcore insider talk, the big campaigns used the e-mail platform in June to promote events, tout polling success, show off whistle-stop campaign photos, and more.

Candidates Using E-mail for More Than Fundraising in May, June

McCain and Giuliani use it to push their books, Clinton and Edwards to get personal, and Obama to get the netroots out on the streets. In the political world, as in the e-commerce world, e-mail is often considered a tool best suited for bringing in the bucks.

Company Answers All Your Email Marketing Questions

If you are involved in email marketing as a brand, as an agency on behalf of a brand, as a list owner or as a provider, you have certainly hit your head against the wall trying to process all the myriad details that go along with the practice

He Sees You When You're Mailing

If your company has put it in an e-mail, chances are Bill McCloskey’s company knows about it. McCloskey runs Email Data Source, a New York company launched in 2003 that monitors and sells intelligence on the e-mail activities of 10,000 companies and 18,000 brands.

Dear Email Diva: E-mail Tools & DIY

I have my own e-mail and try to watch my competitor's e-mails, but I don't always have the time to do good competitive analysis. I can monitor competitors' Web sites and use Alexa and Google trends for some Web site intelligence, but are there tools or methods for monitoring what the competition is doing with e-mail?

Cool New Toys For E-Mail Marketing

Here are three new toys you e-mail kids will want to get your hands on. They're guaranteed to be hot this summer.