Competitive Tracker

DOMINATE YOUR INDUSTRY Competitive Tracker is the most powerful, comprehensive, accurate search tool on the market today for delivering email marketing intelligence.
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Email marketers want and need to benchmark their activity and performance against others’. Timing? Quantities? Frequencies? Degrees of segmentation? What do their subject lines and creative look like? What are their read rates? Which are the best performers? Competitive Tracker tells all, using over 2 years of history, with fast, flexible searching by industry, brand, domain, subject line keywords, and many other filters. Only eDataSource offers this combination of search functionality with such data breadth and depth.

Intelligence with Flexibility and Speed.

Full compliment of emails sent to all subscriber segments

Our extensive and representative consumer panel permits us to track and report on virtually every marketing email campaign sent by almost every significant email marketer, including businesses, non-profits and political organizations.

Subject lines, creative, promotions and affiliate strategies

Tracked detail includes full subject lines and creative, permitting identification of promotion type and content. Reporting includes top websites to which traffic is sent, and top competing domains.

Mailing volumes, depth of file, frequency, segmentation and triggered messaging schemes

Each tracked campaign is reported with its projected mailing quantity, which, along with the domain’s projected panel reach, reveals file-depth mailed, imputes degree of targeting, and allows for subscriber contact frequency calculations. Trigger program types can be identified through classification of subject line keywords.

Inbox placement by campaign

Inbox and spam rates are tracked at campaign, domain, brand and company levels.

Open and delete rates

Each tracked campaign shows its open rate, along with the rates at which it’s read and then deleted, or deleted without reading.

Overlap with your audiences

Domain-level reporting shows the degree to which audiences of other brand-domains are overlapped with yours. This overlap identifies your key inbox competitors, your audience’s interests, and possible marketing partners. Overlap reports are rank-sorted by degree of overlap, and updated monthly.

Mobile optimization

Allows screening to identify campaigns whose creative has been optimized to automatically respond and adjust its display based on the recipient’s mobile device.

Keyword search

Keyword search of subject lines permits identification of mailings by program type, as well as analysis of incentive language, degrees and types of promotional discounting, or any other theme of interest.

List size

The Projected Panel Reach metric estimates the size of a brand-domain’s overall email audience, and supports deriving other metrics, like degrees of targeting and subscriber contact frequency. Ranked versus key competitors, it can also show potential opportunities for audience acquisition.

Intelligence with Flexibility and Speed.

Full compliment of emails sent to all subscriber segments

Our extensive and representative consumer panel permits us to track and report on virtually every marketing email campaign sent by almost every significant email marketer, including businesses, non-profits and political organizations.

Subject lines, creative, promotions and affiliate strategies

Tracked detail includes full subject lines and creative, permitting identification of promotion type and content. Reporting includes top websites to which traffic is sent, and top competing domains.

Mailing volumes, depth of file, frequency, segmentation and triggered messaging schemes

Each tracked campaign is reported with its projected mailing quantity, which, along with the domain’s projected panel reach, reveals file-depth mailed, imputes degree of targeting, and allows for subscriber contact frequency calculations. Trigger program types can be identified through classification of subject line keywords.

Inbox placement by campaign

Inbox and spam rates are tracked at campaign, domain, brand and company levels.

Open and delete rates

Each tracked campaign shows its open rate, along with the rates at which it’s read and then deleted, or deleted without reading.

Overlap with your audiences

Domain-level reporting shows the degree to which audiences of other brand-domains are overlapped with yours. This overlap identifies your key inbox competitors, your audience’s interests, and possible marketing partners. Overlap reports are rank-sorted by degree of overlap, and updated monthly.

Mobile optimization

Allows screening to identify campaigns whose creative has been optimized to automatically respond and adjust its display based on the recipient’s mobile device.

Keyword search

Keyword search of subject lines permits identification of mailings by program type, as well as analysis of incentive language, degrees and types of promotional discounting, or any other theme of interest.

List size

The Projected Panel Reach metric estimates the size of a brand-domain’s overall email audience, and supports deriving other metrics, like degrees of targeting and subscriber contact frequency. Ranked versus key competitors, it can also show potential opportunities for audience acquisition.

Intelligence with Flexibility and Speed.

Full compliment of emails sent to all subscriber segments

Our extensive and representative consumer panel permits us to track and report on virtually every marketing email campaign sent by almost every significant email marketer, including businesses, non-profits and political organizations.

Subject lines, creative, promotions and affiliate strategies

Tracked detail includes full subject lines and creative, permitting identification of promotion type and content. Reporting includes top websites to which traffic is sent, and top competing domains.

Mailing volumes, depth of file, frequency, segmentation and triggered messaging schemes

Each tracked campaign is reported with its projected mailing quantity, which, along with the domain’s projected panel reach, reveals file-depth mailed, imputes degree of targeting, and allows for subscriber contact frequency calculations. Trigger program types can be identified through classification of subject line keywords.

Inbox placement by campaign

Inbox and spam rates are tracked at campaign, domain, brand and company levels.

Open and delete rates

TrackedEach tracked campaign shows its open rate, along with the rates at which it’s read and then deleted, or deleted without reading.

Overlap with your audiences

Domain-level reporting shows the degree to which audiences of other brand-domains are overlapped with yours. This overlap identifies your key inbox competitors, your audience’s interests, and possible marketing partners. Overlap reports are rank-sorted by degree of overlap, and updated monthly.

Mobile optimization

Allows screening to identify campaigns whose creative has been optimized to automatically respond and adjust its display based on the recipient’s mobile device.

Keyword search

Keyword search of subject lines permits identification of mailings by program type, as well as analysis of incentive language, degrees and types of promotional discounting, or any other theme of interest.

List size

The Projected Panel Reach metric estimates the size of a brand-domain’s overall email audience, and supports deriving other metrics, like degrees of targeting and subscriber contact frequency. Ranked versus key competitors, it can also show potential opportunities for audience acquisition.

Competitive Tracker’s Data Accuracy is Unequalled.

Our data platform, comprising a panel of three million consumer inboxes, has been demographically validated by Acxiom, and is extensively used by prominent international marketing data clients like Nielsen and Mintel. eDataSource’s brand clients have confidence in our data, because they can validate what they see on our platform of their own activity with what they know to be true internally.

Clear, actionable insights on growth opportunities.

Brand Compare Functionality

Quickly benchmark your brand’s audience, activity and performance, versus three other brands you choose.  Flexible time periods. Reports include panel reach, campaign count, email volumes, inbox performance and read rates. Also analyzes subject lines and best and worst campaigns.

Competitive Insight

Spot opportunities to optimize your email audience and programming by seeing what your inbox and business competitors may be doing differently or more successfully than others.

Organization

Competitive Tracker has a clear, intuitive user interface: powerful, easy-to-use search and alert functionality: graphically informative internal reporting; and export capabilities for more extensive sharing and analysis.

Immediate Reporting

Competitive Tracker is fast.  Most searches and other operations are completed within seconds of launch.

Revenue Three Times Greater

Using competitive intelligence improves performance.  From Relevancy Group research, marketers utilizing competitive intelligence applications generate three-times the monthly email marketing revenue than those who don’t.

Business Impact

Insights can lead to improved segmentation, targeting and contact strategies; subject line and message content management.

Clear, actionable insights on growth opportunities.

Brand Compare Functionality

Quickly benchmark your brand’s audience, activity and performance, versus three other brands you choose.  Flexible time periods. Reports include panel reach, campaign count, email volumes, inbox performance and read rates. Also analyzes subject lines and best and worst campaigns.

Competitive Insight

Spot opportunities to optimize your email audience and programming by seeing what your inbox and business competitors may be doing differently or more successfully than others.

Organization

Competitive Tracker has a clear, intuitive user interface: powerful, easy-to-use search and alert functionality: graphically informative internal reporting; and export capabilities for more extensive sharing and analysis.

Immediate Reporting

Competitive Tracker is fast.  Most searches and other operations are completed within seconds of launch.

Revenue Three Times Greater

Using competitive intelligence improves performance.  From Relevancy Group research, marketers utilizing competitive intelligence applications generate three-times the monthly email marketing revenue than those who don’t.

Business Impact

Insights can lead to improved segmentation, targeting and contact strategies; subject line and message content management.

Clear, actionable insights on growth opportunities.

Brand Compare Functionality

Quickly benchmark your brand’s audience, activity and performance, versus three other brands you choose.  Flexible time periods. Reports include panel reach, campaign count, email volumes, inbox performance and read rates. Also analyzes subject lines and best and worst campaigns.

Competitive Insight

Spot opportunities to optimize your email audience and programming by seeing what your inbox and business competitors may be doing differently or more successfully than others.

Organization

Competitive Tracker has a clear, intuitive user interface: powerful, easy-to-use search and alert functionality: graphically informative internal reporting; and export capabilities for more extensive sharing and analysis.

Immediate Reporting

Competitive Tracker is fast.  Most searches and other operations are completed within seconds of launch.

Revenue Three Times Greater

Using competitive intelligence improves performance.  From Relevancy Group research, marketers utilizing competitive intelligence applications generate three-times the monthly email marketing revenue than those who don’t.

Business Impact

Insights can lead to improved segmentation, targeting and contact strategies; subject line and message content management.

Competitive Intelligence. Actionable Insights.

Speak to one of eDataSource’s knowledgeable tool experts today for a personalized demo and see how Competitive Tracker can provide you with the insights, intelligence, and edge you need to outpace your competition and dominate your industry.

READY TO TAKE YOUR EMAIL MARKETING TO THE NEXT LEVEL? TURN TO THE SOURCE.