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Retailers brace for Black Friday e-commerce

Online spending is headed higher, as usual, and the Black Friday weekend sets the pace for the holiday season.

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Predictions and projections abound on holiday e-commerce, but come Black Friday, the data starts to fill in the blanks and determine the direction of the shopping season.

Despite a jolting downturn immediately after Election Day, online retail spending is ramping up ahead of the five-day shopping stretch that starts on Thanksgiving and runs through Cyber Monday, the Monday after Thanksgiving. The question is, how much will consumers increase their online spending?

Read the full article on Internet Retailer for more about online spending, Black Friday email marketing, and free shipping trends.