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Business Insider: Retailers prepare for holiday shopping weekend

Major retailers have been stepping up efforts to glean more sales from the coming weekend’s holiday shopping frenzy.

Meanwhile, industry insiders and experts expect that key holiday shopping trends seen over the past few years will continue to gather pace.

Read the full article on Business Insider for more on how retailers are responding to those trends by launching earlier online sales and promotions, including…

‘Total marketing emails with Black Friday promotions from retailers sent between October 14 and November 14 were up 13% compared with last year, according to eDataSource. Amazon sent 35 Black Friday-themed email campaigns over the period, the most of any retailer.’