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Value of Competitive Intelligence Webinar: You’re Invited!

Article by John Landsman CATEGORIES: News & Updates TAGS:

Please join our Value of Competitive Intelligence Webinar, brought to you in partnership with The Relevancy Group.

November 2 at 1pm EDT

Based on first-of-its-kind research, The Relevancy Group investigates the value of Competitive Intelligence Applications (CIA), as well as spending, adoption, challenges and best practices for selecting a CIA partner. Marketers must invest in Competitive Intelligence Applications, and implement a systemic process to harness the value of such insight. While one-off projects and market research methods can be helpful, they will not bring the same impact that CIA can deliver. Marketers who utilize CIA enjoy 3x more monthly email revenue than marketers that do not invest in these applications. Led by David Daniels, CEO and Founder of The Relevancy Group, along with guest host Arthur Sweetser, CMO of eDataSource, the webinar will address these topics:

–       The importance of Competitive Intelligence and the tools that marketers currently utilize

–       Best practices for selecting a Competitive Intelligence Application

–       How much should marketers budgetfor Competitive Intelligence?

–       What are the expected returns on CIA investments?

–       Your questions

REGISTER NOW! 

https://attendee.gotowebinar.com/register/1673788028496279553