THE
DELIVERABILITY
BEST PRACTICES GUIDE

A PRACTICAL GUIDE TO PROTECT YOUR INBOX REPUTATION AND SUPPORT YOUR ONGOING DELIVERABILITY GOALS

Email remains one of the most cost-effective ways to drive revenue for your business.  In today’s constantly changing environment, executing successful email programs is harder than ever.

In this whitepaper you will find best practices designed to maximize your email success through:

UNDERSTANDING THE COMPLICATED WORLD OF GLOBAL COMPLIANCE

  • CAN-SPAM
  • CASL
  • GDPR

BUILDING AND MAINTAINING A TOP PERFORMING LIST

  • List building and acquisition strategies
  • Ongoing list management
    • Unsubscribe mechanisms
    • Complaints tracking
    • Feedback Loops

MAINTAINING A BEST-IN-CLASS SENDING INFRASTRUCTURE

  • Authentication (SPF, DKIM, DMARC)
  • IP reputation
  • ESP reputation
  • Domain reputation

OPTIMIZING ENGAGEMENT BY IMPROVING YOUR CONTENT STRATEGY

  • Message
  • Frequency
  • Mobile optimization
  • Subject line performance

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A LOT OF OTHER PLATFORMS OUT

THERE CLAIM TO DO WHAT THESE

GUYS DO. NO ONE COMES CLOSE.

Brian Persad, Director of Email, Brandsmart

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