Next up was our ESP Expert Panel featuring some of the most prominent leaders in the email industry including George Schlossnagle from Sparkpost, Kurt Diver from Twillio SendGrid, Dan Deneweth from Oracle, John Stephenson from Epsilon, and our very own VP of Deliverability and Privacy Compliance, Tony Patti. Deliverability blunders were the topic of conversation (because let’s face it, we’ve all been there). In addition to some entertaining horror stories highlighting what not to do, our panel shared some proactive steps you can take to avoid these situations, what warning signs to monitor to quickly identify a deliverability issue, and finally when you do find yourself on the wrong side of a major deliverability blunder, how the right deliverability expert can help set your program back on track. Hey, even the most renowned psychic in Europe couldn’t predict she’d be blacklisted after buying a list—sometimes we all need a little help from our friends. Stay tuned as we’ll be releasing video highlights from this engaging and entertaining panel of experts in the coming weeks.
Our anchor for the day was Chris Adams, the technical mastermind of eDataSource and our CTO. Chris took us through the incredible enhancements and platform upgrades that have rolled out in the past year including IP Command Center, DMARC management and brand protection, email explorer visual search, and the centerpiece of it all, IntelliSeeds® and our IntelliX AI Network®. He capped off the day with a big announcement: journey mapping, a first-of-its kind tool that uses machine learning to scan billions of messages, allowing you to view any brand’s email campaigns categorized by each type of customer journey (welcome, birthday, purchase, abandoned cart, and shipping). Journey mapping can help senders understand what messaging landed in the inbox to drive conversion, how specific engagements impact the messaging that’s received, and how regionality and inactivity play a role in messaging content and frequency. All clients who attended the conference were given exclusive, pre-release access to journey mapping within our Competitive Tracker platform. Journey mapping is slated to launch October 7th.