Nearly all of these messages front urgent fund-raising CTA’s. One exception, from the DCCC, (Subj: “NOT asking for money”) in fact yielded a survey request, providing this link:
“BEFORE MIDNIGHT: Will you take a stand with me against Trump’s corruption and abuse of power? >>”
The link leads to a simple form (Heading: “Demand an End to Trump’s Corruption “), requesting email, zip code and cell phone number. Next to the phone request was an asterisk to a footnote which includes this wording:
“By providing your phone number (home or mobile) you consent to receive periodic campaign updates through automated text messages and calls from DCCC.”
So, they’re not raising money here; rather opting-in a new point of contact — so that they can raise money.
These emails are pervasive because they do raise money, not necessarily as the sole or largest source, but with quick-turn flexibility and sufficient success to be worth their low cost. The email is personalized to the extent that it recognizes whether its receiver has responded to earlier requests. However, production values are consistently low, and the inflammatory tenor of the messaging, and its high frequency (e.g., 25 DCCC emails in one inbox over the past week), may be considered offensive by some, in part explaining the spam issues many of these campaigns have.
Between the impeachment battle and the Presidential campaigns, none of this activity is going away soon. We have a fascinating window into the political process. We’ll keep watching and reporting.