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Why Retailers Need to Pay Attention to Groupon’s Emails

Article by John Landsman

A third party shouldn’t market your products better than you.

The scope of crossover that Amazon’s emails has with other retailers is almost difficult to comprehend. That’s why marketers pay such close attention to the ecommerce giant’s messaging; or at least they should. But there’s another digital brand that retailers should also keep a close eye on when it comes to email marketing: Groupon.

Read the article as published in DMN for insight on Groupon’s reach and overlap with many consumer brands’ subscribers.