About Us

eDataSource is the premier source of email tracking, performance insights, and deliverability technology. Ensure that every email campaign is reaching your customers' inboxes with eDataSource. Comprehensive email tracking marketing tools provide accurate deliverabilty data and analysis.

The Industry Leader in Email Tracking Insights

eDataSource clients engage us for our state-of-the-art database and tools, for our deep and seasoned expertise, and for the insights and direction we can provide. We accurately monitor and measure inbox performance, isolate and diagnose any problem areas, and provide guidance in addressing those problems. Our competitive intelligence not only ensures superior email tracking, but also makes possible to identify opportunities to improve program performance.

Data Integrity, Actionable Service Delivery

eDataSource offers a singular combination of rich, accurate, highly accessible email delivery and engagement data, reflecting real consumers; deep industry knowledge applied by a seasoned, client-focused team; key strategic partnerships with Cloudmark, Persado, and Litmus; and a broad, sophisticated product array supporting both competitive intelligence and deliverability monitoring, diagnostics and authentication.

The Industry Leader in Email Tracking Insights

eDataSource clients engage us for our state-of-the-art database and tools, for our deep and seasoned expertise, and for the insights and direction we can provide. We accurately monitor and measure inbox performance, isolate and diagnose any problem areas, and provide guidance in addressing those problems. Our competitive intelligence not only ensures superior email tracking, but also makes possible to identify opportunities to improve program performance.

Data integrity, Actionable Service Delivery

eDataSource offers a singular combination of rich, accurate, highly accessible email delivery and engagement data, reflecting real consumers; deep industry knowledge applied by a seasoned, client-focused team; key strategic partnerships with Cloudmark and Persado; and a broad, sophisticated product array supporting both competitive intelligence and deliverability monitoring, diagnostics and authentication.

OUR HISTORY

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2003

eDataSource was founded in 2003 as the first and only email competitive intelligence company using real, live consumer panel data allowing email marketers to view and assess performance of competitor emails. The visibility and insight provided by this intelligence would fundamentally change how email marketers, publishers and service providers compete in the inbox.

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2011

Panel data testing starts within the eDataSource platform interface to increase the value of competitive insights.

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2012

Successful panel testing leads to acquisition of Boxbe’s assets. Real-time consumer behavior monitoring achieved with a complete rebuild of data processing.

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2013

Competitive Tracker launches as the first real-time, competitive platform using performance insights from live consumer inboxes.

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2015

Inbox Tracker is released, the first deliverability monitoring platform based on real consumer behavior. Design Tracker (powered by Litmus) launches as a pretesting tool for Inbox Tracker.

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APRIL 2017

Inbox Tracker 2.0 launches, turning what was formerly a monitoring tool into a comprehensive, solution-driven, deliverability platform.

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JUNE 2017

DeliveryIndex.org is launched, premiering the only real-time, actionable inbox placement benchmark. Now anyone can get a free peek into their deliverability performance with the smartest measurement model on the market.

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DECEMBER 2017

Inbox Tracker, Cloudmark® Edition is released, supercharging the tool with live consumer feedback from one of the largest global networks in the world.

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MARCH 2018

Reputation Advisor launches, the first fully automated tool to check over 100 variables affecting deliverability in 5 categories.

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APRIL 2018

eDataSource launches the first-ever consumer inbox monitoring for a total of 43 global ISPs. In addition to the “big 4” domains already tracked (Gmail/Outlook/Yahoo/AOL), the 39 newly added ISPs include important operators like Comcast, Mail.com, Optimum Online, Charter.net and Spectrum/Time-Warner Cable. No other players in the email tracking space offer anything like this combination of data-depth and breadth of ISP representation.

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JUNE 2018

Reputable Sender Accreditation Program launches, the most effective and cost-efficient whitelisting program of its kind. Subject Line Advisor (powered by Persado) launches, mapping emotional profile & performance data.

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AUGUST 2018

Subject Line Predict (powered by Persado) launches, allowing users pre-test and predict performance prior to deployment. Competitive Insights Extension is released on the Google Chrome store.

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OCTOBER 2018

Google announces sweeping policy changes, restricting access to all 3rd party email apps. eDataSource announces IntelliSeeds® on the IntelliX AI Network®, the only solution in the industry not only to retain, but to increase its accuracy, relevance, and ability to monitor inbox placement at Gmail.

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FEBRUARY 2019

Competitive Tracker’s Advanced Search functionality is further enhanced with Visual Mode allowing users to see an image-focused display of their campaign search results. 

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MARCH 2019

eDataSource launches DMARC Brand Protection, allowing brands to easily identify and approve authorized senders and set up policies to block malicious cybercriminals from impersonating your brand.  eDataSource is the only solution in the industry to provide DMARC management at no additional charge to active platform subscribers.

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MAY 2019

Enhanced Search for Inbox Tracker is rolled out allowing platform users to search by any combination of subject keyword, from address, campaignID or emotion.

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JULY 2019

Command Center is launched, designed especially to support ESP and agency partners who monitor large IP blocks and hundreds or thousands of sending domains. Command Center is provides a complete view of your entire sending IP space including detailed deliverability and reputation information for every IP address sending from your infrastructure.

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JULY 2019

eDataSource’s pioneering IntelliX AI Network® expands to cover the entire “Big Four” (Yahoo, AOL, Outlook/Hotmail, and Gmail).

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OCTOBER 2019

Journey Mapping within Competitive Tracker is launched, an industry first, providing unprecedented insight into the customer journey on the way to conversion. eDataSource’s leading-edge AI tracks billions of messages and allows users to view any brand’s email campaigns, categorized by each type of customer journey: Welcome, Birthday, Purchase, Abandoned Cart, and Shipping.

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Today

The eDataSource platform and technology continue to expand rapidly and provide strong competitive advantage. We’ve introduced over 100 product enhancements in the past year alone. Our product development roadmap involves continuous upgrades to product functionality, including:

  • integrations with ESPs to bring open, click and bounce data into our platform for a holistic view of engagement and deliverability
  • building on our DMARC management functionality with email authorization and validation wizards supporting DKIM, SPF and DMARC
  • expand our partner dataset from Cloudmark®, SNDS, and Abusix by providing details spam trap insights to help sender identify which messages are hitting spam traps
  • enhanced functionality of IntelliSeeds® including testing support, personalized accounts with custom attributes, online purchase behavior, and the ability to monitor dynamic content based on websites visited

Unmatched Technology. Exceptional Service.

eDataSource empowers brand marketers, email service providers, and digital agencies with the deepest, most accurate, and easily accessible information to improve critical success metrics of their marketing programs. Contact one of our experts today for a free demo and see how our best-in-class products and solutions can help you own the inbox.

READY TO TAKE YOUR EMAIL MARKETING TO THE NEXT LEVEL? TURN TO THE SOURCE