Strategy & Analytics

INDUSTRY VETERANS, AT YOUR SERVICE Custom data analysis and actionable insights from email strategy experts.
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In addition to intelligence provided by eDataSource tools, many clients use our reporting and analytics services with deliverables customizable for each client. This output further leverages our platform with deep-dive comparative analyses and data-driven recommendations which support email audience and program planning and optimization.

Several Analysis Options to Inform Your Decisions

Time-based

Comprehensive analysis benchmarking activity and performance versus competitive brands, including detailed performance dashboard, targeting analysis, trending, day-of-week send-times, subject line themes, subscriber overlap and best performing emails. Can be issued monthly, quarterly, or for other time-periods.

Event-based

Competitive analysis of activity surrounding events; e.g., Black Friday/Cyber Monday, Back-to-School, Valentine’s Day. Focuses on event and season-specific mailings; measures and evaluates mailing patterns, performance and trends over time. Identifies earliest and latest related send dates, brand creative choices and subject line usage.

Subject Lines

Deep analysis of popular words, terms and themes. Monitoring, trending and performance analysis of surface themes, incentives and other patterns used repeatedly by brands over time. Analysis of which words, terms, themes and incentives are popular or distinctive for specific brands.

Program Analysis

Uses analysis of client and competitor brand domains, from-addresses and subject line keywords to identify and categorize various email programs across selected brands, and to report on their activity and performance. Analysis by program type includes activity and performance data, key subject line words and phrases, and campaign examples, with subject lines, volume and performance data.

Several Analysis Options to Inform Your Decisions

Time-based

Comprehensive analysis benchmarking activity and performance versus competitive brands, including detailed performance dashboard, targeting analysis, trending, day-of-week send-times, subject line themes, subscriber overlap and best performing emails. Can be issued monthly, quarterly, or for other time-periods.

Event-based

Competitive analysis of activity surrounding events; e.g., Black Friday/Cyber Monday, Back-to-School, Valentine’s Day. Focuses on event and season-specific mailings; measures and evaluates mailing patterns, performance and trends over time. Identifies earliest and latest related send dates, brand creative choices and subject line usage.

Subject Lines

Deep analysis of popular words, terms and themes. Monitoring, trending and performance analysis of surface themes, incentives and other patterns used repeatedly by brands over time. Analysis of which words, terms, themes and incentives are popular or distinctive for specific brands.

Program Analysis

Uses analysis of client and competitor brand domains, from-addresses and subject line keywords to identify and categorize various email programs across selected brands, and to report on their activity and performance. Analysis by program type includes activity and performance data, key subject line words and phrases, and campaign examples, with subject lines, volume and performance data.

Data and Insights You Can Trust

Every data point in our custom reporting and analysis deliverables is sourced or derived from the extensive eDataSource data platform, and provides the accuracy inherent to our database. In planning each client deliverable type, we perform considerable data discovery, ensuring that we’re tracking sufficient activity to provide the needed analysis with statistical validity.

Supporting Your Email Program Strategy

Experience

Our Strategy and Analytics team represents over forty years of combined experience in customer relationship management, analytics, email marketing and associated thought leadership.

Customization

We design each client deliverable type around specific business questions and issues of most importance to our client.

Actionability

Our output is directly translatable into decision-making to optimize audiences, programming, subject lines and content.

Timeliness

We sequence our deliverables to support client planning cycles, so that key learnings can be applied to decisions on subsequent similar events and programs.

Expert Service.
Actionable Insights.

Speak with one of our strategy and analytics experts today for a free consultation and evaluation of your program’s needs, challenges, and opportunities. We’ll then craft a recommendation for the services, reports, and solutions best suited to your program needs.

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