Deliverability Services

INDUSTRY VETERANS, AT YOUR SERVICE eDataSource provides best-in-class deliverability expertise and support to complement our toolset.
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Reaching the inbox is now harder than ever.  Over 20% of permission-based email marketing is sent directly to SPAM and junk folders.  Maintaining optimal deliverability is a very detailed and exhaustive process, deciphering everything from DKIM to RBLs to Spam Traps and everything in between…

We’re here to help.

In addition to our leading-edge tools, we also provide comprehensive deliverability consulting services to address all areas of your email program and infrastructure and optimize your email delivery and performance.

Available Deliverability Services

Reputable Sender Accreditation Program

Reputable Sender is the most effective, cost-efficient program in the industry to help legitimate, best-practice senders achieve maximum inbox placement. In exchange for meeting and maintaining the Reputable Sender Accreditation Program’s high standards, your email program will be given preferential inbox placement at 150+ participating mailbox providers.

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Deliverability Health Checks

Looking for a quick, focused dip into deliverability consulting? Our health check starter package is a perfect way to jumpstart your program with a 1-hour monthly check-in to address your overall deliverability health and program needs.

Deliverability Audits

Our basic audit package examines all email infrastructure components, policies and procedures & makes specific recommendations for both short and long term delivery sending strategy. In addition, our comprehensive audit examines your customer-facing email programs and participates as subscriber to your programs, providing insights that can help you increase customer satisfaction, reduce overall complaints and improve your email program’s deliverability and conversion rates.

ISP Resolution Services

Our Deliverability Team will investigate ISP-Specific deliverability issues and report back the findings of our investigation and the steps the customer needs to take to resolve that issue.

Available Services

Reputable Sender Accreditation Program

Reputable Sender is the most effective, cost-efficient program in the industry to help legitimate, best-practice senders achieve maximum inbox placement. In exchange for meeting and maintaining the Reputable Sender Accreditation Program’s high standards, your email program will be given preferential inbox placement at 150+ participating mailbox providers.

Deliverability Health Checks

Looking for a quick, focused dip into deliverability consulting? Our health check starter package is a perfect way to jumpstart your program with a 1-hour monthly check-in to address your overall deliverability health and program needs.

Deliverability Audits

Our basic audit package examines all email infrastructure components, policies and procedures & makes specific recommendations for both short and long term delivery sending strategy. In addition, our comprehensive audit examines your customer-facing email programs and participates as subscriber to your programs, providing insights that can help you increase customer satisfaction, reduce overall complaints and improve your email program’s deliverability and conversion rates.

ISP Resolution Services

Our Deliverability Team will investigate ISP-Specific deliverability issues and report back the findings of our investigation and the steps the customer needs to take to resolve that issue.

Specialized Consulting Services

Email Program Analysis

Evaluation of any/all of the following elements of your program including creative/content, rendering, creative best practices, content relevancy, subject line review, HTML code review, open rates, complaint rates, domain performance, sender score detail, authentication practices, and programmatic trending analysis.

Test Strategy Development

Development of a 6 month test plan which will include a test approach, steps for successful execution, testing schedule, and success metrics. The project will kick off with a client interview to determine the business goals and needs surround testing to identify the most beneficial testing approach for the client.

Subscription Management Analysis

The email experience starts with the subscribe process; expectations set at this early stage in the email relationship can dramatically affect a subscriber’s interaction with the email channel. If the new subscriber is inadvertently mislead, encounters difficulties, or perceives the process as difficult in any way, conversion could be greatly impacted. Our team will evaluate your opt-in/opt-out process against industry best practices and present a detailed document of findings and next steps.

Domain Analysis

Who is in your database? What special considerations should you make? If you don’t know the composition of your database you could be making some serious mistakes. It is important to know the composition so that you can most effectively execute everything from message delivery to rendering. Our consulting team will evaluate the landscape of your database and provide high-level recommendations on points you should consider based on your specific situation across your top 10 ISP’s.

Competitive Analysis

Our team will review your competitive email landscape to assess how your email programs stack up against 5 competitors. Analysis includes:

  • A performance dashboard detailing campaign activity volumes, inbox performance, and applicable trend data
  • Analysis of campaign targeting
  • Analysis of key subject line themes
  • Analysis of campaign send times by day of week
  • Analysis of email subscriber overlap between client and other major mailers
  • Review of top 5 performing email campaigns across brands

Email Response Analysis

How engaged are your recipients with your email program? Attributing an Engagement Quotient determined by levels of email response can provide insight and direction to list segmentation and conditioning opportunities. Your consultant will analyze a 30 day evaluation period on a sampling of recipients and an Engagement Quotient will be determined. Complete detail of the calculations will be provided including recommendations for application to the remainder of your list and how to utilize this information in segmentation and conditional content for the email program.

Specialized Consulting Services

Email Program Analysis

Evaluation of any/all of the following elements of your program including creative/content, rendering, creative best practices, content relevancy, subject line review, HTML code review, open rates. complaint rates, domain performance, sender score detail, authentication practices, programmatic trending analysis

Test Strategy Development

Development of a 6 month test plan which will include a test approach, steps for successful execution, testing schedule, and success metrics. The project will kick off with a client interview to determine the business goals and needs surround testing to identify the most beneficial testing approach for the client.

Subscription Management Analysis

The email experience starts with the subscribe process; expectations set at this early stage in the email relationship can dramatically affect a subscriber’s interaction with the email channel. If the new subscriber is inadvertently mislead, encounters difficulties, or perceives the process as difficult in anyway, conversion could be greatly impacted. Our team will evaluate your opt-in/opt-out process against industry best practices and present a detailed document of findings and next steps.

Domain Analysis

Who is in your database? What special considerations should you make? If you don’t know the composition of your database you could be making some serious mistakes. It is important to know the composition so that you can most effectively execute everything from message delivery to rendering. Our consulting team will evaluate the landscape of your database and provide high-level recommendations on points you should consider based on your specific situation across your top 10 ISP’s.

Competitive Analysis

Our team will review your competitive email landscape to assess how your email programs stack up against 5 competitors. Analysis includes:

  • A performance dashboard detailing campaign activity volumes, inbox performance, and applicable trend data
  • Analysis of campaign targeting
  • Analysis of key subject line themes
  • Analysis of campaign send times by day of week
  • Analysis of email subscriber overlap between client and other major mailers
  • Review of top 5 performing email campaigns across brands

Email Response Analysis

How engaged are your recipients with your email program? Attributing an Engagement Quotient determined by levels of email response can provide insight and direction to list segmentation and conditioning opportunities. Your consultant will analyze a 30 day evaluation period on a sampling of recipients and an Engagement Quotient will be determined. Complete detail of the calculations will be provided including recommendations for application to the remainder of your list and how to utilize this information in segmentation and conditional content for the email program.

Specialized Consulting Services

Email Program Analysis

Evaluation of any/all of the following elements of your program including creative/content, rendering, creative best practices, content relevancy, subject line review, HTML code review, open rates, complaint rates, domain performance, sender score detail, authentication practices, and programmatic trending analysis.

Test Strategy Development

Development of a 6 month test plan which will include a test approach, steps for successful execution, testing schedule, and success metrics. The project will kick off with a client interview to determine the business goals and needs surround testing to identify the most beneficial testing approach for the client.

Subscription Management Analysis

The email experience starts with the subscribe process; expectations set at this early stage in the email relationship can dramatically affect a subscriber’s interaction with the email channel. If the new subscriber is inadvertently mislead, encounters difficulties, or perceives the process as difficult in any way, conversion could be greatly impacted. Our team will evaluate your opt-in/opt-out process against industry best practices and present a detailed document of findings and next steps.

Domain Analysis

Who is in your database? What special considerations should you make? If you don’t know the composition of your database you could be making some serious mistakes. It is important to know the composition so that you can most effectively execute everything from message delivery to rendering. Our consulting team will evaluate the landscape of your database and provide high-level recommendations on points you should consider based on your specific situation across your top 10 ISP’s.

Competitive Analysis

Our team will review your competitive email landscape to assess how your email programs stack up against 5 competitors. Analysis includes:

  • A performance dashboard detailing campaign activity volumes, inbox performance, and applicable trend data
  • Analysis of campaign targeting
  • Analysis of key subject line themes
  • Analysis of campaign send times by day of week
  • Analysis of email subscriber overlap between client and other major mailers
  • Review of top 5 performing email campaigns across brands

Email Response Analysis

How engaged are your recipients with your email program? Attributing an Engagement Quotient determined by levels of email response can provide insight and direction to list segmentation and conditioning opportunities. Your consultant will analyze a 30 day evaluation period on a sampling of recipients and an Engagement Quotient will be determined. Complete detail of the calculations will be provided including recommendations for application to the remainder of your list and how to utilize this information in segmentation and conditional content for the email program.

Deliverability Retainer Packages

Our best option for maximizing and sustaining your program deliverability, our monthly retainer packages give you a full suite of deliverability consulting services which include: – ISP Deliverability Incident Resolution – Competitive Analysis Reports (including Top 5 best/worst campaigns between you and your top 3 competitors) – Send Frequency Analysis – Send Day/Time Analysis – ISP Level Deliverability Analysis Reports – A monthly sessions where all areas of deliverability concern can be discussed including

  • Deliverability best practices
  • List hygiene guidance
  • How to identify Active vs Inactive subscribers
  • Re-engagement campaign recommendations
  • Review strategy for upcoming campaigns and provide deliverability advice

Expert Service from Industry Veterans

Experience

Our Deliverability Services team is CIPP/US certified and represent years of combined experience in compliance, privacy, delivery best practices, and associated thought leadership.

Customization

Each client deliverable is tailored and designed to meet your specific deliverability needs and concerns.

Actionability

Our recommendations and report deliverables are directly translatable into decision-making to optimize deliverability and overarching program metrics.

Expert Service from Industry Veterans

Experience

Our Deliverability Services team is CIPP/US certified and represent years of combined experience in compliance, privacy, delivery best practices, and associated thought leadership.

Customization

Each client deliverable is tailored and designed to meet your specific deliverability needs and concerns.

Actionability

Our recommendations and report deliverables are directly translatable into decision-making to optimize deliverability and overarching program metrics.

Expert Service from Industry Veterans

Experience

Our Deliverability Services team is CIPP/US certified and represent years of combined experience in compliance, privacy, delivery best practices, and associated thought leadership.

Customization

Each client deliverable is tailored and designed to meet your specific deliverability needs and concerns.

Actionability

Our recommendations and report deliverables are directly translatable into decision-making to optimize deliverability and overarching program metrics.

Ready to Get Started?

Speak with one of our deliverability experts today for a free consultation and evaluation of your program’s infrastructure and reputation. We’ll then craft a recommendation for the services and solutions best suited to your program needs, helping you improve your deliverability and reach your customers’ inbox.

READY TO TAKE YOUR EMAIL MARKETING TO THE NEXT LEVEL? TURN TO THE SOURCE