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Report: Marketers Value Tools That Provide Insight Into Competitors’ Email Strategies

Article by John Landsman

In order to boost email marketing success, a new report suggests that monitoring industry competitors is essential.

“The Value of Competitive Intelligence” report published by eDataSource and The Relevancy Group revealed that the majority of marketers (91 percent) think it’s important to use tools that provide engagement and performance data of their competitors’ email marketing programs.

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About 40 percent said that it’s “significantly important” to use these tools. Signing up for competitors’ newsletters and participating in industry associations were also noted as commonly utilized tactics.

Read the article as published by KOMarketing for more, including how predictive marketing helps B2B companies get ahead of the competition.