I’m excited to announce that eDataSource has entered an agreement to be acquired by SparkPost, the world’s largest platform for email sending.
This puts our leading analytics products at the epicenter of the email sending world like no other partnership. eDataSource will be embedded into the solution delivering the most effective and efficient way for brands to connect with customers and prospects via email.
The email market has been impacted by two conflicting scenarios. The increasing complexity of inbox strategies and an influx of marketers returning to email as the most efficient method for engaging their customers and opted-in prospects.
By combining eDataSource’s leading deliverability and analytics offerings with SparkPost, the world’s largest sending platform, we will enable our customers to successfully navigate the new email environment and enhance the distinguished portfolio of products and services we offer.
The new offerings planned for the next few quarters will enhance the transparency and efficacy of email sending without the growing friction between the sending layer and analytics layer that marketers seek.
I’m incredibly excited that myself and our team will join the SparkPost family. We share the same values as a company and our company cultures match.
You can read more about the acquisition here, and as you can imagine we’re excited to embark on this next chapter of our company. We look forward to hearing from you with your questions and suggestions on how we can best serve your email needs.
If you are joining us for SparkPost’s OptIn this week, please stop by the Future of Email panel session.