Where do presidential campaign email lists go after the election?
Election Day is less than two weeks away.
After all of the headlines and hashtags, the 2016 Presidential campaign season, which began approximately 600 years ago, will come to an end. Television campaign ads will cease. Radio campaign ads will cease. Campaign emails will cease.
But what happens to the data?
According to John Landsman, director of strategy and analytics at eDataSource, there is real value for them beyond the specific election.
Read the article as published by DMNews for more insights into how presidential email lists are used post-election day.